The Sereno Group is one of the top four most productive residential real estate sales firms based in San Mateo, Santa Clara, and Santa Cruz Counties. They share why they chose to fill their office with ArtLifting artwork created by artists who are homeless or have disabilities here. 

ArtLifting is a reflection of Sereno’s values. We are passionate about supporting our community. For years we have given 1% of our gross commissions to community charities. When we heard about ArtLifting it was a no-brainer. ArtLifting provided us the opportunity to have beautiful, inspirational artwork while supporting our community and making their values visible. </p>-Barbara Cole, Chief Operating Officer of the Sereno Group

The Bay Area has some of the largest homeless populations in the nation; it’s staggering and saddening to see, especially when we live in a place with so much wealth. I think for our staff and agents to see these beautiful works of art and be able to connect it to a person living in their own communities, with amazing stories, it just adds whole other layer of depth and beauty to the artwork. I see people reading the plaques next to each piece all the time, and I just know they feel inspired inside, because that’s how I feel each time I read them as well. </p>-Samantha Elrite, Executive Assistant to the President, Vice President and COO of Sereno Group

I have no doubt the work speaks to anyone who sees them or takes the time to read each story. It’s a wonderful conversation starter and a great segway for our agents to delve into some of the other organizations and programs that Sereno works with. </p>-Samantha Elrite, Executive Assistant to the President, Vice President and COO of Sereno Group

I would highly recommend ArtLifting. They transform lives. Working with them was incredibly easy. The team is professional and we appreciate them giving us the opportunity to display beautiful works of art done by beautiful people.</p>-Barbara Cole, Chief Operating Officer of the Sereno Group