Workplace | Professional Services

PwC

Miami, Florida

Banner Image

Art for social impact and employee wellness

When PwC opened its new Miami office, it partnered with ArtLifting to create a vibrant and wellness-centered workplace through the use of art. ArtLifting curators worked with PwC to integrate art created by artists with disabilities, contributing to an inclusive and healthy environment while aligning with PwC’s environmental, social, and governance (ESG) initiatives.

“I wish you could see the reactions of people when they see the art in our offices, especially when they read the [artist] bios.
It opens up that possibility to talk about differences, talk about mental health, to talk about disabilities in a whole new way that is unbelievable.”


-Bryan Parker, Director of Workplace Strategy and Design, PwC at WorkSpaces Humanizing ESG discussion

Art Enhances Office Design and Placemaking

Each area of the PwC Miami office is designed with a distinct theme and color palette, creating a unique vibe that connects employees to the company's values and the local Miami culture. The office layout is divided into "neighborhoods," where bright, welcoming colors inspire creativity and engagement.


ArtLifting collaborated with PwC to curate unique artwork that reflects the spirit of each neighborhood, choosing vibrant and on-brand pieces to enhance the space. The pairing of artists and their works with the design themes provided a powerful opportunity for storytelling, fostering deeper connections between the employees and the office space.

Image: Detail of the mural by Quána Madison.

Custom Mural Provides Connectivity

A key highlight of PwC’s Miami office is a custom mural by Quána Madison, which spans over 1200 square feet in a central hallway. This mural, a composite of two of her paintings, Cultivating Joy and Growing Happiness, provides a powerful focal point for the office. Madison's work, inspired by her healing journey through cancer and chronic illness, offers a narrative of hope and resilience.


The mural is a direct reflection of PwC’s commitment to inclusivity, health, and well-being in the workplace. The mural’s plaque shares Quána’s story, encouraging employees and visitors alike to engage with the healing power of art. The mural's placement in the Wynwood-inspired neighborhood, a colorful area known for its vibrant street art, further solidifies the connection between the office and its Miami locale.

“If we don't activate our imagination and creativity, regardless if you identify as an artist or not, it's hard to envision new possibilities. But if you do activate that, it can also help your people feel more hope.
Don’t underestimate the ways that looking at an art piece might actually help inspire some of your colleagues or yourselves."


-Quána Madison, ArtLifting artist

Image: A group of PwC employees sitting on the red seating with Quána Madison during the onsite art workshop.

Activating the Art and Engaging Teams

Inspired by Quána’s work, PwC invited her to lead an art and wellness workshop in the office, providing employees with a hands-on experience to connect with art and its therapeutic benefits.


The workshop took place in "The Pink Island," the open area where her mural is located, allowing employees to engage directly with the space. During her visit, Quána also signed her mural, marking a meaningful moment of connection between artist and workplace.


The interactive nature of the workshop and the presence of the mural fostered a sense of community and well-being among employees, linking personal wellness to the company’s office design and broader social impact goals.

Humanizing ESG and Corporate Social Impact Initiatives

The partnership with ArtLifting supports PwC’s internal wellness efforts as well as its social impact goals. By working with artists with disabilities like Quána Madison and others, PwC contributes to meaningful careers for artists who face barriers to mainstream success.


This initiative aligns with PwC’s commitment to corporate social responsibility, supporting economic inclusion and the recognition of diverse talent. Through the purchase of artworks by ArtLifting artists, PwC is making a tangible difference in their lives.

“This sale impacts me in multiple ways. It nourishes me emotionally to know my art is in the world being seen and savored.
This sale makes a tremendous difference financially with helping me pay for my basic living expenses and medical costs.”


-Susan Stemple Kubes, ArtLifting artist

Quána, Bryan Parker from PwC joined ArtLifting co-founder and CEO, Liz Powers participated in a panel discussion at Workspaces, an annual conference for leaders in workplace strategy and design. During the conversation, Quána shared her story and how the project at PwC created a meaningful opportunity to earn income and creating a vibrant healing space.


The impact of PwC’s partnership with ArtLifting goes beyond aesthetics; it humanizes company social impact efforts and brings visibility to artists whose work reflects their life experiences, contributing to a more inclusive, thoughtful corporate culture.


The collaboration with ArtLifting also resonates with PwC’s values of supporting diversity and encouraging open conversations about mental health and disabilities. The art itself, and the stories behind it, help foster discussions that contribute to a more inclusive and understanding workplace environment

Media

Images

1. A space with red cushioned tiered seating, white tables, and an abstract mural with blue, orange, and black by Quána Madison. Hanging plants and lights decorate the wood ceiling.

2. A long table is surrounded by orange chairs, with geometric art in blue, white, and yellow by Rudolph Jean-Louis on the wall. A large concrete pillar stands near the window.

3. Yellow seating and wooden tables are paired with yellow gradient canvas prints by Rick Ruark. Soft lighting comes from large circular ceiling fixtures.

4. A wooden table with pink chairs sits beneath round white lights. The wall features an abstract painting and pink and beige stripes by Sydnee Yates.

5. A white table with blue chairs faces a colorful mural with swirls. The space has exposed pipes and ceiling fixtures, and Quána's mural in the background.

6. A detail of Quána Madison's mural showing the colorful brushmarks above red seating.

7. A group of PwC employees sitting on the red seating with Quána Madison during the onsite art workshop.

Let's talk about art!

Portfolio

Artwork by Allen Chamberland as wallcoverings in a long hallway.

Services

Four people viewing a mural by artist Madison Elyse Rubenstein located at Harvard iLab in Boston.