Financial Services | Real Estate
Madison Ave. Mural
New York, NY
Project Highlights
- Property Details: Modern corporate headquarters for financial services client
- Property Size: 2.5 million sq. ft.
- Services Provided: Art curation and installation of interior, large-scale wallcovering, visible from ground floor
Featured Artists
Key Takeaways
- A creative wallcovering installation transformed a challenging architectural space into a striking public-facing art moment on Madison Avenue in New York City.
“My art is my way of using my voice. So when companies acquire my art and share my story, I feel like I’m being seen and heard. And it also feels rewarding to inspire others to have resilience while facing challenges.”
- Aimee Hofmann, ArtLifting artist
Where Interior Design Meets Street-Level Impact
A financial services client partnered with ArtLifting to extend the impact of their visual storytelling beyond the walls of their corporate headquarters. ArtLifting curated and installed a 1,422 square feet wallcovering of Blue Crush Sunrise by Aimee Hofmann on an interior wall visible from street level on Madison Avenue. The wall’s placement, three feet behind a glass façade on the second floor, meant traditional options were limited. The installation of a vibrant, large-scale wallcovering was an innovative approach to bring color, movement, and impact to the public realm.
The artwork was selected to reflect the energy and vibrancy of New York City life while drawing visual inspiration from nearby Central Park. By featuring artist Aimee Hofmann, a New Yorker who now lives in nearby Westchester county, the installation spotlights local talent and affirms its support for the city’s creative community.
Images
1. Banner: ArtLifting co-founder and CEO Liz Powers (left) and ArtLifting artist Aimee Hofmann (right) smile in front of a New York City building. Behind them, a second-story glass wall reveals Hofmann’s large-scale artwork Blue Crush Sunrise installed as an interior wallcovering. The piece features fluid swaths of deep blues, greens, sky blues, soft mints, and bright accents of orange and yellow.
2. Aimee Hofmann poses in her wheelchair at a crosswalk on Madison Avenue, smiling toward the camera. Behind her, the building’s glass façade reveals Blue Crush Sunrise, her artwork installed as an interior wallcovering on the second floor.
3. Aimee Hofmann (center front) poses with members of the ArtLifting team and fellow artists on the sidewalk in front of a building on Madison Avenue. Behind them, Hofmann’s large-scale wallcovering is visible through the second-story glass façade.
4. A close-up portrait of ArtLifting artist Aimee Hofmann smiling in front of the building where her artwork Blue Crush Sunrise is installed as a large-scale wallcovering.
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