Workplace | Financial Services
HSBC NYC HQ
New York, NY
Project Highlights
- Property Type: Modern corporate headquarters at The Spiral, a premier mixed-use building in Hudson Yards, NYC
- Property Size: Approximately 265,000 sq. ft. multi-floor office space
- Services Provided: Curation, coordination, and installation of large-scale original artworks.
Featured Artists
Key Takeaways
- Through a tailored curation of original artwork by New York-based artists, ArtLifting helped HSBC transform its U.S. headquarters into an inspiring, inclusive space that reflects the company’s values of wellness and community connection.
“The idea that someone chose my work to be in their office is beyond what I ever dreamed. It motivates me to keep going, gives me purpose.”
- Aneliya Kostova, ArtLifting artist
Curating a Destination Workplace at The Spiral
Set within The Spiral building in New York City, HSBC’s U.S. headquarters brings to life a workplace designed to serve as an inspiring destination for employees and guests alike.
To support this vision, ArtLifting curated a collection of original artworks by New York-based artists, aligning with HSBC’s goals of fostering inclusivity, wellness, sustainability, and purposeful engagement.
ArtLifting’s curation focused on integrating each piece with the building’s dynamic, hybrid design and floor-specific aesthetic. By selecting original works that complement both the bold and subtle design moments across multiple floors, ArtLifting ensured that every artwork reinforced HSBC’s emphasis on flexibility, community, and well-being. This permanent investment in unique artworks created by innovative artists living with disabilities reflects HSBC’s dedication to meaningful social impact and long-term cultural stewardship within the workplace.
Beyond the installation, ArtLifting deepened the partnership through artist engagement and storytelling. In October 2024, ArtLifting collaborated with HSBC and CRETech to host an exclusive office art tour featuring local artists.
During the event, real estate professionals heard directly from featured artist Aneliya Kostova about her creative process and journey with ArtLifting. The event celebrated the power of art to connect people and spaces, reinforcing HSBC’s commitment to meaningful social impact through authentic collaboration and ArtLifting’s mission to amplify the voices of artists with diverse lived experiences.
Images
1. Banner: Aneliya Kotova’s three original paintings located in a lobby welcome area. Fields 1 & 2 and Underwater Gardens.
2. Tour group stands around three large scale original artworks: Lost in Transition 1 & 2 by Aimee Hofmann and Deep by Aneliya Kostova
3. 3. Aneliya Kostova speaking to real estate professionals during the tour. Aneliya stands in front of three original artworks by her: Fields 1 & 2 and Underwater Gardens.
4. Two ArtLifting employees pose in front of the original artworks by Aimee Hofmann and Aneliya Kostova
Let's talk about art!
